According to a recent research report published by Strategy Analytics, in the first quarter of 2020, global smartwatch shipments increased by 20% year-on-year to 13.7 million. Apple Watch maintained first place with 55% market share, Samsung ranked second, and Garmin rose to third.
Steven Waltzer, the senior analyst at Strategy Analytics, said: ” Global shipments of smartwatches grew from 11.4 million units in the first quarter of 2019 to 13.7 million units in the first quarter of 2020, an increase of 20%. The great negative impact, but global demand for smartwatches continues to grow. Smartwatches are selling well through online retail channels, and many consumers have been using smartwatches to monitor their health during isolation. ”
Strategy Analytics said that in the first quarter of 2020, Apple Watch shipped 7.6 million units worldwide, an increase of more than 23% from the 6.2 million units in the first quarter of 2019, and its market share increased from 54% to 55%; Samsung Global Intelligence Watch shipments were 1.9 million, a slight increase from 1.7 million a year ago, but the market share dropped from 15% to 14%.
Woody Oh, Director of Strategy Analytics, said that due to the continuing Covid-19 epidemic, global smartwatch shipments are expected to slow significantly in the second quarter of 2020.