According to Bloomberg reporter Mark Gurman, Apple has requested suppliers to supply at least 75 million 5G iPhones, which is close to the same period last year.
Apple estimates that shipments of the next-generation iPhone 12 this year are expected to reach 80 million units. The confidence in this number stems from the fact that they will simultaneously launch the four most new iPhone products in history.
They have a brand new design, and the addition of Qualcomm’s 5G chip has completely eliminated the disappointing signal problems of the iPhone in recent years. In addition, multiple product lines also give consumers greater choice.
The output of 75 million iPhones is very similar to the previous two years. Therefore, this year’s global epidemic can still submit orders of this size, which proves that Apple is very optimistic about this year’s iPhone 12 sales.
In addition to the annual “main course” iPhone, Bloomberg said that Apple has also prepared a full-screen iPad Air tablet that is very similar to iPad Pro 2018, two Apple Watch products, and a non-Beats product line headset. There is also a small HomePod speaker under development.
After Apple launched Apple Watch Series 5 last year, Apple Watch Series 4 was taken off the shelves, but the Apple Watch Series 3 released in 2017 remained on the official website’s sales list as an entry model.
This strategy has brought success to Apple. Although the latter has been released for 3 years, the starting price of 1,499 yuan can completely compete with other manufacturers’ products at the same price.
This year, Apple will continue this strategy. As the rumors said, the new Apple Watch product line will have two devices, the successor to Apple Watch Series 5 and the successor to Apple Watch Series 3.
It is reported that while maintaining high-end conditions, the former may use an integrated blood oxygen detector as its core selling point; while the latter may have the same processor as Apple Watch Series 6 (tentative name), but the appearance is the same as Apple Watch Series 3. Basically the same, and continue to compete with other manufacturers in the mid-market through reasonable prices.
Personally think this rumor is very reliable because this is how the new iPhone SE was born. The successor to Apple Watch Series 3 may be launched next year, and Apple Watch Series 6 is expected to be launched together with the iPhone 12 series.
As for the new mid-range HomePod mini (tentative name) smart speaker, it will help Apple seize the smart home market share. It is reported that the number of speakers inside this product will be less than the current HomePod, and the price will be cheaper.
In general, the number of hardware released by Apple this year may be the largest in history. In addition to the above, there are also long-rumored AirPower and AirTag. Bloomberg said that Apple is also developing an Apple TV box equipped with a flagship processor.