Nowadays, with the strong rise of major domestic mobile phone brands, the fierce competition in the high-end market is more intense than ever before, and the e-commerce platform as the online main position for mobile phone sales is also playing an increasing role. Under the trend that the overall mobile phone market growth is slowing down and product homogeneity is serious, in addition to the strong strength of the product itself, it can more accurately grasp consumer demand and provide consumers with quality services to gain consumer favor and increase brand loyalty. An indispensable means.
Recently, Huawei teamed up with JD.com and Aihua Recycling to launch the “Huawei Trade-in Theme Day”. Huawei has launched a new trade-in service for this event, encouraging users to purchase Huawei products through trade-in methods, make full use of the residual value of idle electronic products, experience new consumption methods, and jointly help the environmental protection cause, alleviating the pollution caused by the inflow of electronic waste problem. Different from previous short-term marketing events, the “Huawei trade-in theme day” is a long-term event officially sponsored by Huawei. On Wednesday of the first week of each month, consumers can participate in the event through the entrance of Huawei Jingdong’s official flagship store. The business has received high attention within Huawei.
The coverage of this “one-stop renewal” event is larger, and non-Huawei mobile phones can also participate in the replacement of Huawei products. The new models include the P30 series and the nova6 series. In addition, the “One Stop for New” subsidy in this event is very attractive, providing consumers with a great value shopping experience.
Users can purchase a series of Huawei-designated models under the “One-stop Replacement” and “Old-for-new” method on the page of Huawei ’s Jingdong ’s self-operated flagship store. According to the final different old machine recycling prices, consumers have a chance Different ranges of trade-in subsidies to offset purchases. After the user places the order, Ai Recycling staff will pick up the new machine and recycle the old one. At the same time, it can assist the user to complete the data transfer of the old and new mobile phones and achieve the synchronization of pickup and delivery. Subsequently, recycling will perform in-depth erasure of the recovered old phones to ensure the safety of personal information of users. The official revealed that the one-stop renewal service has been opened in 29 cities including Beijing, Shanghai, Guangzhou, and Shenzhen.
Because of its technological innovation and influence in the global market, Huawei has become the first choice for more and more consumers to purchase machines. The pronoun of high-end mobile phones is no longer monopolized by Apple, and the number of Huawei mobile phone users has also increased. In addition to continuous enhancements in technology and quality, continuously improving the consumer service experience is also a goal that Huawei is constantly pursuing.
The trade-in model has been recognized by more and more Chinese consumers and mobile phone brands. Its trade-in business has increased by 237% year-on-year in 2019, and more than 500 new models have participated. It covers 22 5G models. It can be seen that the old-for-new model has not only created outstanding results for many parties but also has been recognized by many mobile phone brand manufacturers. This also makes Huawei and other mobile phone brands pay more and more attention to build their own marketing positions through “replacement of old with new ones”, drive the existing market, and help increase their product sales and brand influence.
The reason why Huawei chose to cooperate with JD.com and Aihua Recycling for “the trade-in theme day” is because Aihua Recycling is the only second-hand e-commerce platform in China that has the ability to deliver services at home. The industry layout and service capabilities of iRecycling for many years have made Ai Recycling possess the attributes of industry infrastructure. It has also gained rich experience through trade-in cooperation with well-known mobile phone brands such as Glory, Samsung, and Apple. Its ability to distribute and dispose of second-hand digital products is E-commerce platforms such as JD.com and mobile phone brands’ old-for-new services provide solid cooperation guarantees.
As a deep partner of Huawei, iRecycling has been dedicated to providing users with a convenient, smooth and secure service experience. In 2019, the annual transaction volume of Aihuan used digital 3C products exceeded 22 million units and the transaction value exceeded 20 billion. AI Recycling has established 7 major operation centers across the country, with an average daily processing capacity of more than 50,000 units. At the same time, high standards of data erasure technology are enabled. Offline, Aihuai’s offline stores have covered 140 cities across the country.
The “Old for New Theme Day” event played a good role in promoting the conversion between old and new. The cooperation between Huawei and JD.com aims to better serve consumers, save users the cost of renewing and improve the efficiency of renewing, thereby providing more yuan purchase options, and truly achieving the one-stop synchronization of pickup and delivery. “Renewal” shopping experience.