September 8 Apple just announced that it will hold its annual iPhone new product launch at 10 a.m. Pacific time on September 15th, which is 1 a.m. Beijing time on September 16, and it is expected to release the latest iPhone 12 series. The new Apple Watch, and the release date of iOS 14.
Apple’s autumn product launches are usually released in September, and this time it’s a bit later, possibly due to the COVID-19 epidemic.
As before, Apple did not reveal too many details of the conference. Apple is expected to release four new iPhones at the conference, namely the 5.4/6.1-inch iPhone 12 series and the 6.1/6.7-inch iPhone 12 Pro series. Previous reports stated that Apple’s iPhone 12 series will be listed in a staggered fashion, with the more affordable iPhone 12 model being launched first, and the more expensive iPhone 12 Pro model being launched later.
Apple’s stock soared this year and it hit a $2 trillion market cap, the first U.S. company to do so, on Aug. 19. But Apple stock got beat up last week and had its worst day since March 20 on Thursday, when it closed down 8%. That was part of a broader slide by the S&P 500 tech sector, which closed down 5.8% on the same day. Shares of Apple were off 4.3% at midday Tuesday amid a continuing skid for tech stocks.